Soulja Boy
Station: Jammin Z90THE CHALLENGE
Z-90 wanted to deliver the largest text messaging campaign in the country to date, while simultaneously driving ratings and revenues for the station.THE SOLUTION
Msnap and Z-90 partnered with Soulja Boy to deliver a High School concert to the school that generated the most messages. In addition, mSnap uploaded the live stats on the Z90 website for all viewers to enjoy and to increase the viral effect of the campaign.THE IMPACT
The campaign generated 1,975,000 messages in two weeks -- the largest radio SMS campaign ever delivered. Z90 also received high CPM's for the message volume and ratings increased from 2.4 to 3.2 due to the campaign.
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Soulja Boy
Z-90 wanted to deliver the largest text messaging campaign in the country to date, while simultaneously driving ratings and revenues for the station.view